THE EFFORTLESS BEAUTY COLLECTIVE
"Born from a strong line of unapologetic wahine and carried by generations, our brand is more than beauty. Its giving statement, its giving confidence, it's giving effortless."
We are a whanau-led, Maori-owned beauty business specializing in drawstring ponytail extensions designed to uplift, empower, and celebrate mana wahine in all their forms. What began as a dream between woman who embody confidence, walk in their own rangatiratanga & embrace beauty, has now grown into a movement, honoring the strength of those before us and inspiring the next generation to lead with confidence.
Every strand, every curl, every design is chosen with intention, not just to enhance beauty, but to remind wahine of who they are and where they come from. Our collections carry names that reflect whakapapa and wahine who shaped us.
The Effortless
MANAAKI COLLECTION
Manaaki is the powerful source of my creativity, confidence, power, and identity. She stands for beauty and all things that make wahine feel radiant. She encourages unapologetic energy. This collection carries essence: every curl symbolises aroha, beauty, fierceness, and breathes life into everyone she meets.
"Confidence is the crown you wear best, let your beauty shine effortlessly."